TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced media appearing in their streams. This step comes as the company revealed that it presently contains over 1 billion AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale rollout. This advancement aligns with a increase in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising channels on a popular video site primarily display content made by AI. A large amount of this content is deemed “AI slop”, a term for poor-quality, mass-produced content that is often absurd or surreal.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, according to their own likes,” said a platform representative.
AI on the Platform
The service announced that there are presently 1.3bn videos on its network tagged as AI-generated. Collectively, over 100 million videos are submitted to the platform each day, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of AI content they see by accessing the “manage topic” option in the platform and choosing the AI content topic. Additional categories that can already be adjusted under the tool include politics, style, beauty, and movement.
AI Disclosure Rules
Its policies mandate creators to label “realistic” artificially created content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable AI video that is not labeled can be removed under its community policies.
In addition, the app will now apply an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This measure is designed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m awareness program for specialists and organizations to develop educational content about using AI responsibly. This initiative will assist educational bodies focused on training coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following controversy over proposals to lay off numerous safety staff in the United Kingdom. It is expected to cut 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it has to be seen by staff. The company stated a notable drop in explicit and harmful content handled by human moderators over the past year due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is making a difference work at speed.”
